Media Survey Analysis

Media Survey Analysis

Within this post, I will be analysisng the 81 results in which we collected from our survey, which can be shown in a previous post titled 'AS Media Supernatural Survey'. I will be analysing the results from each question,  concluding the outcome, and having a look at what this says for our film opening. 

Question 1. What Supernatural Element would you like to see? 

With over half of the responses, Possession was the most popular choice by our target audience. Secondly followed by spirits, with theses results it is clear that a ghostly presence is clearly wanted within our film opening. For this in our film opening, it shows that we are going to need to include a ghostly presence, and also a ghostly background, which can be done on budget, and is most popular in the genre of supernatural films. With only a few votes for creatures and fantasy, i do not feel there is enough votes for them to be included within, and also i feel that our film opening would not be as strong and linked to the genre, because i feel that Creatures and fantasy is usually linked to action and fantasy styled films. With possession being the most popular chosen via the target audience, it is imperative that we include and cater to the needs of the target audience as they are the ones who are going to be watching the opening, and have taken the time to complete the survey. With including possession or spirits, it will mean that the actors that we will have within our opening will be talented within horror, and will have to have a talent acting in a scary environment, and conveying this to the audience. 

2. Do you think CCTV footage would be effective as a technical device?

This question was used, as we wanted to gather a opinion from the new target audience to see if using CCTV would be effective within our clip. As we was really into this idea, we really wanted evidence to support this as we thought it would be a different twist on a supernatural film, as there would be a lot of things that we could play around with. Over three quarters of our target audience voted yes, so I feel that not taking this forward would be completely wrong as so many people think that it should be included. Although there was still a negative response to the question, the positive response overshadows the negative and i feel that we should take this idea forward within the film opening, because it will make ours incredibly different to others within this genre, and will give it a different spin to everyone else's. 

3. What supernatural film do you find the scariest?

This question was included within the survey as we wanted to see which supernatural film people found the scariest, so that we could then look at what techniques, what was included and also the style of the film in question. This was a incredibly closely answered question, and the response counts has just a few votes between 3 of the choices. The only one with the least amounts of responses was Final Destination/One Missed Call, which is a gore filled film, which we included as we wanted to see if a supernatural film could still be scary with gore included, but according to our results, less people found it as scary as we expected them to. With paranormal Activity, The Ring and The Exorcist being the most popular, it shows us that spirits and possession are the scariest elements within a supernatural film. By taking this on board, and also taking the findings from the first question it has been concluded that we should continue forward with the elements of possession and spirits. 

4. Which location do you think would be the best setting for our scene?

This question was incredibly close with the responses, but the most popularly answered was a Isolated house location, even though this is the most popular, it is also the most impractical, due to having to find a isolated house, having the permission to film in it, and also making sure that it was safe. But, the second opinion that was popular was a woodland setting, in which could easily be done, as there are many woodland areas close to us, and could be used, such as Bexley Woods and Joydens Woods, which are free to use to the general public, the only problem being the background noise, as it may not be as loud as we want it to be, and would have to be dramatically edited. With both the school and the Cellar receiving the least amount of votes, i feel that they may not be suitable, but it all depends on what we can use to fit in with our ideas and themes. 

5.Would you prefer: A Main Character Or A Group of Main Characters?

We decided to include this question, as we wanted to see if the target audience would prefer one main character to lead the film opening, or a group of people together. Overall the target audience have suggested a group of main characters, which I think could work well with our plot, as less attention would have to be drawn to 1 person, and the attention could be shared, along with the emotion and also the acting. This would benefit everyone, and would also be more practical, although finding people who would fit the genre of acting that we wanted to approach would be the hardest. 

6. Would you prefer Immediate death or mystery?

We included this question as we wanted to find out if the audience wanted a cliff hanger, and mystery to be created by the film opening, or if immediate death was going to be included within the opening. As I expected, mystery was the one in which was the most popular, showing that the target audience would prefer the plot to be filled with mystery instead of immediate death, which is usually featured within a gore filled horror movie. Although two people skipped this question, their vote would not have made a difference to the immediate death, as three quarters of people have voted for mystery. Mystery will also give us a lot more variety of different routes in which we could go down, whereas Immediate death, would close down our options by quite a lot. 

7. Would you prefer a flashback or a narrator?

With this question we wanted to find out how the audience wanted to receive the background information for our film opening. Over three quarters of the responses said flashbacks, which i personally think is a good way of introducing the background, without having to have a voiceover of someone explaining the story, although I think this could be different, as usually a flashback is included in horror movies, and there is rarely a narrative voice used, so i think we could include this, and subvert the expectations of the audience. 

8. When would you like the credits to appear? At the beginning of the film opening, or at the end of the film opening?

We were quite undecided about the credits, as we did not know whether to include them at the start, which is usually included in movies, or at the end, which some A Level pieces have done. Overall the targeted audience have concluded that we should have the credits at the end of the film opening. I think that overall, this is the best decision, and we could change expectations and subvert them, as people expect them to be at the start, so by having them at the end it will change the dynamics of the film opening. 

9. For a film opening, what kind of sound would be most effective?

We chose to include this question because sound is incredibly important within our film opening, and due to it being a horror film, there is a lot of sound included within horror movies, of which we wanted to convey to the audience. We chose to include a lot of different suggestions because we wanted to see what people would pick out of a wide variety. The leading sound was Childlike music, which we thought would be the lead, because to us it was the scariest and the most effective. It was leading by a fair amount, so it would be a shame to not include it within the film opening, and although pause and silence did not have a large amount of votes, it was second, and i think that it would work very well with the genre, and would compliment the childlike lullaby incredibly well. 

10. Would you like Gore as a secondary element?

We included this question, as we wanted to know if there was a chance for us to include a second element would the target audience like it to be gore, as we have researched thoroughly into wounds, and how to create them, and we thought it would be a good chance to put our skills to the test. Overall the target audience have responded with the majority of people wanting gore to be included, in which we feel that we should respond to as we have the appropriate skills, and we feel that this could fit very well in with all of the other responses that we have gathered from the audience. 

Overall, the targeted audience have given us a lot of feedback, and have changed our opinion on a variety of things, this has now set up a large amount of ideas, and also has complimented our ideas, in which we can now further and develop thanks to this research.