Evaluation questions 4+5

After we finished editing the film opening, we decided that the appropriate age rating would be a 12 because the violence is there but not dwelled upon. This means that our audience would be teenagers from 13+

The ways in which we attracted and addressed the audience are as follows;

Firstly, when we were deciding upon important decisions, for example the name of the film, we created surveys on survey monkey that other’s could fill out. (show survey blog post) We promoted the links ourselves, asking friends and younger family members to complete them for us. This would have helped to attract the right audience because all of the people that we asked to complete the survey were within the age for our target audience. We received a lot of feedback, which we took into consideration. This would have helped to attract the audience because the people that filled out the survey would have been eager to see what the finished product looked like and whether their suggestions had been taken into consideration.

We decided that the protagonist should be around the age of 16 so that the audience feel that they are more able to connect with the actor, attracting the audience because they would feel as if the film is of a level that they will be able to understand and relate to.

Part of the film opening was set in a college so the audience would be able to relate to the surroundings and all of the events that come with it.

This links to the location that we chose. (show location blog post) By using the tunnel in Greenwich, we are bringing the storyline into an area that many people would be familiar with. This would attract the audience because the area around the tunnel is where a lot of teenagers spend their weekends. So they would be attracted to the film by wanting to see what we have done in terms of the storyline.

Finally, we decided to use a clown as the antagonist. (show clown blog post) When researching, I found that clowns are a phobia that is mostly found in children aged 4-16. This, obviously, fits into our age group. By playing on a fear that the target audience have would attract them because they would be anxious to find out how scary our film opening is. This can also be linked to the extreme close up shot of the clown after the death of the protagonist.